VizSeek's mission is to connect the world's industrial users though online communities of interest, providing the knowledge and tools to identify business opportunities and make intelligent business decisions.

Form, Fit, and Function. These are the three criteria vital to making design, procurement, and manufacturing decisions.

In December 2002, Nainesh Rathod and Jamie Tan started Imaginestics, now operating as VizSeek, to help companies in using all three criteria to make the most intelligent business decisions possible. They began by developing VizSeek, a revolutionary shape search engine that allows users to enter visual search criteria to search databases in which most of the information exists in visual form, such as in images, CAD geometry, or drawings. This has allowed companies to make optimal use of Form and Fit criteria, which are usually represented visually, rather than only Function criteria, which are usually represented textually.

The company saw an opportunity in 2007 to expand its vision of connecting companies to the information they need. Rather than keeping search as a strictly in-house function, what if companies could make their parts, catalogs, and manufacturing capabilities available and searchable to an online community of users who were part of their trust network (their customers, their prospects, or their extended supply chain)? This idea became VizSpace, VizSeek's online platform that takes the principles of social networking into the commercial world, where VizSpace is now used to link companies in various sectors of the economy. VizSpace has become a valuable marketing and collaboration tool, providing opportunities for networking and conducting intelligent searches for vendors.

VizSeek continues to look to the future in using technological innovation to help companies collaborate and join together to win opportunities and meet the challenges ahead by intelligently leveraging their assets and expertise, using the basis of Form, Fit, and Function.